Start your own
AI business.

Twin AI ProgramCreated by Jesse McInnes

Choose an idea. Create a clear offer. Build your first version and prepare to find customers. A practical, self-paced path with Jesse McInnes.

Explore the program Meet Jesse

Start something. Build it properly. Take it further.

10 modules
20 written lessons
Practical resources
Self-paced

Meet your course creator

$15M+: Jesse made personally before 23
17 years: Building, testing and scaling
Built through experience.: Including what didn’t work.

From Jesse’s personal archive, 1 — Seventeen years of building, in fragments.

From Jesse’s personal archive, 2 — Seventeen years of building, in fragments.

Jesse McInnes in a pink hoodie — Jesse McInnes / The person behind it

A photograph from where Jesse’s story started — Where it started.

01 / About Jesse

I find opportunities
before they become obvious.

By 19, I was generating hundreds of thousands per month through business, trading and emerging opportunities. Before 23, I’d made over $15M personally.

That’s part of my story. So are the losses. I’ve lost money, backed things that failed and had to rebuild. Not every opportunity works, and experience means learning from both sides.

I’ve spent 17 years building, testing and scaling. What I’ve developed isn’t just knowledge of tools. It’s commercial judgement: spotting a real opportunity, understanding what people value and deciding what’s worth acting on.

Today I’m building Twin Technologies, developing AI systems, software and automation for real business problems. That includes AI assistants, custom software and CRM, workflow automation and systems integration. The work still starts with a useful idea and a problem someone actually needs solved.

I created this course to turn that experience into a practical starting path. Not a shortcut or a trading course. A way to choose one direction, learn what matters and do the work of building something real.

Twin Technologies

“The advantage isn't knowing everything. It's seeing what matters before everyone else does, and acting on it.”

02 / Experience into practice

The skills behind
the business.

These are the areas I’ve worked in. They shape the decisions and exercises you’ll work through in the course.

01
Starting your first business
Start with a specific buyer and a useful problem. You’ll work on a direction you can test, rather than waiting for the perfect idea.
02
AI and digital skills
Learn to give AI context, choose tools and check the output. Use the tools to do useful work, not just generate more of it.
03
Offers and income streams
Turn an idea into an offer with a clear outcome and boundaries. Work through costs and pricing without treating revenue as a guarantee.
04
Marketing and finding customers
Make your offer understandable. Plan a small test to find prospects, demonstrate its value and ask for the sale.
05
Systems and growth
Think about delivery before adding complexity. Use customer feedback and business results to decide what needs improving.

03 / The program

One idea.
Built properly.

Start Your Own AI Business takes you through one business idea, from choosing a direction to delivery and improvement. Each stage gives you written lessons, decisions to make and practical work to do.

Your direction could be an AI service, a useful workflow or a small product prototype. These are possibilities to investigate, not promised businesses or guaranteed results.

01
Choose & validate
Choose a customer and a problem worth solving. Test demand with real people before you commit.
02
Shape the offer
Define the result, the boundaries and why someone would pay for it.
03
Build & test
Create a useful first version. Test its behaviour and improve what matters.
04
Launch & find customers
Prepare your sales presence, demonstrate your offer and plan a small acquisition test.

Starting from scratch?

You don’t need technical experience, an existing business or a fully formed idea. Bring a willingness to learn, test your thinking and do the work.

Already running a business?

Use the same process to investigate one AI offer, workflow or product idea for your existing business. Everyone works through one idea.

The focus is on skills and taking action. Business results depend on the idea, the market and the work you put in.

04 / The curriculum

Every next step.
Nothing to skip past.

10 modules. 20 written lessons. Work from understanding the opportunity to delivering and improving your business.

Learn it. Apply it. Keep going.

Choose a realistic direction based on customer value, not AI hype.

01.1How AI businesses create customer value
01.2Choose a realistic starting business

05 / Resources

Less blank page.
More starting point.

Written materials and practical exercises to help you choose a direction, use AI well and apply what you learn.

Workbook preview

Choose your starting
AI business.

An exercise from the Business Direction Workbook. Start with a buyer and a problem, then decide what to test.

01Your starting AI business: Choose your starting AI business.
02Your buyer: Identify who you want to help.
03The problem: Identify the problem they need solved.
04The outcome: Describe the useful outcome you want to deliver.
05AI’s role and human review: Identify what AI will do and what a person must review.
06The smallest version to test: Define the smallest version you can put to the test.

06 / How it works

Read. Try. Build. Repeat.

A self-paced written course in Podia. Work through the lessons and exercises on your own schedule.

01
Choose your direction
Identify a buyer and a problem. Pick one idea to investigate.
02
Learn the tools
Read the lessons, practise giving AI context and choose tools that fit the work.
03
Build and test
Shape your offer, create a first version and test it with real feedback.
04
Launch and improve
Prepare to find customers, plan delivery and use results to choose your next step.

07 / Your next step